A historic place,
reimagined online.

Before moving into visual design, I focused on the information architecture.

The owner had an initial mental model of how the property and its information were organised. I used this as a starting point and translated it into a clearer digital structure, grouping content according to what visitors would actually want to discover.

The final structure brought together Home, About, The House, Stay, Gallery and Contact, creating a simple path from discovering the property to understanding the experience and eventually getting in touch.

I also mapped the different types of content — from practical information to storytelling — so that each had a clear place within the website.

I began exploring the website through hand-drawn sketches and low-fidelity wireframes, using them to define the main sections and hierarchy of each page before moving into the visual design.

A key part of the process was deciding how to work with the large amount of available photography. Historical photographs, contemporary images, maps and the house plan were not treated simply as decorative assets: they became part of the storytelling and helped users understand the place.

The visual direction therefore needed to feel contemporary, natural and bold, while still reflecting the history and atmosphere of the property.

I translated the structure into a responsive interface designed with a mobile-first approach.

The visual system was built around the existing identity of the property, reinforcing it through typography, colour, spacing and layout rather than replacing it with a completely new visual language. I developed the UI and created a small design system to keep components, typography and interactions consistent across the different pages.

The contact experience was also designed as a natural continuation of the journey, with clear calls to action leading to a form where visitors could provide their details, explain their request and get in touch with the owners.

The project also involved bringing the design into a real website. Because WordPress was part of the project constraints, I adapted the design to the chosen environment and then developed and customised the website directly within WordPress.

This required balancing the freedom of the visual concept with the possibilities and limitations of the platform, while making sure that the final result remained responsive, coherent and easy for the client to manage.

Before finalising the experience, I carried out small informal tests with potential users and acquaintances.

Rather than testing isolated visual details, I used these sessions to observe whether people could understand the structure of the website, find the information they expected and move naturally between the different sections.

The feedback helped me refine the organisation of information, clarify navigation and make some content easier to reach. This final step allowed me to validate the structure from an external perspective and make adjustments before publishing the website.

The result is a responsive website that brings together the story of La Ca’ del Hül, its spaces, services, surroundings and practical information in one coherent digital experience.

The website was published and is now used by the client as a real touchpoint for people interested in staying at the property or requesting more information.

For me, the project meant managing the complete design process independently — from understanding the client’s needs and organising content to designing the experience, building the interface and developing the final website in WordPress.

This project taught me how much UX work can happen before a single interface is designed.

The biggest challenge was not creating a visually appealing website, but finding the right balance between storytelling, usability, content and the identity of a real place.

Working directly with the client also meant making design decisions within real constraints, adapting the process as new information emerged and taking responsibility for the project all the way from the first idea to the published website.